BMW Sells Husqvarna Brand to Pierer Industrie AG

BMW Sells Husqvarna Brand to Pierer Industrie AG

BMW has decided to stop playing with the Off-Road Motorbike in efforts to focus more on its BMW Motorrad business, the “urban mobility” and “e-mobility” sectors. On Thursday, The Company has announced that it has sold its Husqvarna dirt bike brand to Austrian company Pierer Industrie AG, a company headed by Stephan Pierer, the CEO of rival brand KTM.

Both sides agreed not to disclose the terms of their deal, including the purchase price.

At the end of the press release BMW said that besides expanding on “urban mobility” and “e-mobility” segments, the Company will also expand its “core segments from the 650 single-cylinder entry-level bike (such as F700GS) to the six-cylinder luxury tourer (such as K1600GTL).”

The Husqvarna is originally a Swedish brand. In 1987, the Company was bought out by Castiglioni family, which owned it alongside Italian MV Agusta motorcycles. Then, BMW bought Husqvarna in 2008, before the company now finally owned by Pierer Industrie AG.

By john

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